Climate Change Adaptation Solutions for Small and Medium-sized Tourism Facilities in Coastal Areas
Conducted year:
October 2024 - March 2025
Location:
Tam Thanh and Tam Tien - Quang Nam province
Participant(s):
Ngoc Lan Homestay and Fish sauce workshop
Ha Hoa village, Tam Thanh beach area
Thach Tan village, Tam Ky city
​Quang Nam province​
Briefing
Magnolia is nominated as one of the 60 winners of the BLUE Innovation Challenge by UNDP, funded by Japanese Government. We have implemented the Climate Change Adaptation Solution for and Medium-sized Tourism Facilities in Coastal Areas, focusing on Tam Thanh beach and Tam Thanh Mural village.
Our project aims to uplift the livelihoods of local residents by promoting tourism as a secondary income source, encouraging them to stay and protect their coastal environment As part of our initiative, we have introduced a circular kitchen in a local homestay and provided training and capacity building for locals on sustainability practices.
Project Timeline
Oct 2024
Dec 2024
Launching of the Project
This project milestone outlines the successful signing of a Memorandum of Understanding (MOU) with Ngoc Lan Homestay in Ha Hoa hamlet, Tam Thanh Mural Village. The homestay is recognized for its hospitality and is linked to a notable fish sauce workshop, where Ms. Lan serves as a fish sauce artisan.
In conjunction with Ngoc Lan Homest, a "circular tourism" initiative has been launched, featuring the implementation of a compost pit to support sustainability efforts, with the tagline "Circular is the new Wellness." This project marks a significant step towards promoting sustainable tourism practices.
Jan - Feb 2025
19 Feb 2025
Conduct the familiarization trips for travel agents and travelers.
Participating in the ASEAN BLUE Innovation EXPO and Business Matching in Jakarta, Indonesia.​​​​​
The Value Proposition hypothesis
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