Preserving Pù Luông's Rice Culture through Water Management in Tourism sector
Conducted year:
March - October 2025
Location:
Thanh Lam commune - Ba Thuoc district, Thanh Hoa province
Participant(s):
Tourism Association of Pu Luong
Don village, Thanh Lam commune
Pu Luong Nature Reserve
Thanh Hoa province
Briefing
We’re honored to be among the 50 global initiatives selected by Youth4Climate program, funded by Italian Ministry of Environment and Energy Security, through UNDP Rome Center for our project “Preserving Pù Luông’s Rice Culture through Water Management in the Tourism Sector”!
This project is a heartfelt attempt to preserve the rice-growing heritage of the Thai people in Don Village, connecting sustainable tourism with water wisdom. Through capacity-building workshops, a pilot water-circulated homestay, and a cultural exhibition, we aim to reconnect people to the roots of rice—through stories, soil, and shared responsibility.
Project Timeline
Dec 2024
April 2025
Award ceremony in COP16 UNCCD, Riyadh, Saudi Arabia.
Along with the awarding ceremony, a short presentation of our solution to the public is the first step to scale our impact, and learn from other teams worldwide.
Magnolia at Award Ceremony of the Youth4Climate initiative
Jan - Feb 2025
19 Feb 2025
Conduct the familiarization trips for travel agents and travelers.
Participating in the ASEAN BLUE Innovation EXPO and Business Matching in Jakarta, Indonesia.
The Value Proposition hypothesis
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